Music with Meaning,
Data with Depth,
People at Heart.

I have been passionately into music scheduling for radio and everything related to it for over 20 years. My work is a combination of strategy, data and creativity. Together with people, I am a developer of imaginative solutions. My strategic thinking can be the key to the achievement of clear goals and objectives.

Radio has been my passion since I was 10 years old – a passion that continues to drive me every day. Over the years, I’ve gained extensive experience in music scheduling, working with radio stations of all sizes. From global players like the BBC and Radio France to regional broadcasters like baden.fm and donau3fm, I’ve seen it all.

Through collaborations with radio programme directors, editorial teams, radio consultants, and researchers worldwide, I’ve developed a deep understanding of their challenges and perspectives. This allows me to tailor solutions that meet the unique needs of different decision-makers.

But my expertise goes beyond music scheduling in radio. I also have a comprehensive grasp of the processes behind it: market research, strategic planning, and workflow optimization are just as important to me as finding the perfect song at the perfect moment.

I’m available to work with you globally – in German for the DACH region or English anywhere in the world.

That's me

My Services

Scheduling

As your external music director, I will create and deliver daily playlists that are precisely tailored to your station's strategic guidelines. These playlists are designed to reflect your brand identity, engage your audience and meet your station's programming goals. By combining my deep understanding of music scheduling in radio with your specific requirements, I ensure seamless integration into your existing operations.

This service is designed to take the complexity out of music scheduling by managing all the tasks involved, allowing your team to focus on other priorities while retaining full control of the strategic direction.

Training

Strengthening music scheduling teams through tailored training and workshops is my passion. The sessions are designed to simplify the complexities of creating playlists.

In my workshops, I collaborate with users and program creators to enhance their skills. By sharing practical expertise, I help teams adopt new technologies and refine their approaches, enabling them to deliver consistent, high-quality results. For leadership, I break down these processes in clear terms, showing why targeted training is essential and how it directly contributes to the station’s success.

With the right tools and knowledge, your team will not only work more efficiently but also foster creativity and innovation in their daily operations.

Consulting

In addition to my expertise in integrating music scheduling tools, I specialise in optimising workflows for radio station music editorial teams. My goal is to improve quality while reducing costs, ensuring that your team works with streamlined processes and the right solutions to achieve outstanding results. By combining strategic music scheduling with hands-on, practical approaches, I create a high-performance environment tailored to your specific needs.

At the heart of my work is a commitment to equal partnership. Your priorities are my focus as I encourage open dialogue and align diverse perspectives to build a collaborative and efficient foundation. This approach ensures sound, sustainable decisions that drive long-term success.